Practice Area

Shaping stories, building connections, defining reputations!

Viewpoint Public Relations specializes in Public Relations, Brand Collaborations, Event Management and Influencer Management, facilitating mutually beneficial partnerships with our clients. We work with renowned global and emerging brands, corporate, multinationals, artists, designers, start-ups, personalities, and institutions by influencing the right audience to achieve their communications and business objectives.

Fashion PR

Viewpoint PR extensively works with emerging designers, footwear, eyewear, apparel to fashion accessories. Whether it is the launch of a new boutique, product placements bloggers outreach, strategic collaborations, celebrity styling, fashion weeks, or digital media campaigns we cherish in delivering measurable impact for our clientele. We effectively promote the brand attributes of the label from high-quality workmanship, celebrity appeal, and seasonal flavors to bespoke services.

Luxury PR

We manage high profile luxury brands in diverse categories ranging from writing instruments, automobiles, wine accessories, clubs, apparel, accessories and destinations. We use a mix of media vehicles, collaborative strategies, influencer engagements and private showcases to deliver game-changing results to our clients.

Lifestyle and Consumer PR

Our lifestyle division specializes in handling premium brands ranging from décor, accessories, gadgets, homewares, retail, white goods, consumer products and e-commerce. We work on a defined target group to create visibility and build brand preference using diverse PR tools. We specialize in new launches, sustained brand visibility, media connect services, experiential events, and influencer management to generate maximum exposure.

Travel and Hospitality PR

Our Travel and Hospitality division caters to domestic and international travel, hospitality chains, leisure tours and concierge services. We develop an effective PR campaign to create awareness using key news grids namely FAM trips, property reviews, F&B stories, travel mapping, new launches, profiling and strategic alliances.

Food and Beverage PR

We cater to both B2B and B2C sectors in the Food and Beverage industry. These include food products, food ingredients, specialty restaurants, nightlife, wines and packed beverages. We extensively use seasonal themes, food reviews, blogs, social influencers and festivity calendars to effectively engage with the audience.

Beauty and Wellness PR

We implement an effective PR campaign for our Beauty and Wellness clients that comprises salons, makeup, fitness, tattoo, cosmetics, treatments, skincare, hair care, perfumes and spa services. We create favorable differentiators for the brands in the organized marketplace using experiences, reviews, tips, influencers and testimonials that reinforce brand credibility. We also organize beauty soirees that give a sneak peek into the latest trends that will be blossoming across runways.

Construction and Architecture PR

We offer consultancy to renowned architects, interior designers, real estate, infrastructure, ceramics, paint, bath fittings and home décor. Our services include project profiling, events, exhibitions, influencer management, liaising, trend stories and designer profiling. We also build alliances within the community aligning our PR activities with the strategic roadmap.

Art, Entertainment and Culture PR

Viewpoint PR operates across a spectrum of art, culture and entertainment sectors. We consult some of the leading cultural events, literature festivals, renowned authors, film artists and art curators. We work on multiple platforms including films, live performances, book launches, cultural festivals and architectural practices. We generate high profile coverage beyond art and culture pages that include corporate partnerships, digital media optimization, reviews, conversations and features designed to engage with the audiences.

Corporate PR

We develop an effective Corporate PR campaign, to create sustained visibility and build preference for our clients. From creating informed awareness, building sustained relationships, round tables, CSR initiatives, crisis management, CEO profiling to authoring articles we highlight the development and focus of the company at various stages. Our Corporate Tool kit includes news making, views generation, an industry source, quotes & voices, white paper sharing and expert contribution.

Technology PR

At Viewpoint PR we are passionate about technology. We leverage our insights to target Technology PR campaigns that evolve around new products, innovative technologies, consumer technologies, electronics and information technology. We bring an unparalleled understanding of the tech business and get involved with our clients looking for market visibility, growth plans, launch a digital product, strategic collaboration, position the spokesperson or attract investments. We have seen measurable impacts across the online, print and technology trade domain.

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